Resume (PDF)   Phone 917-698-1018   Mail ron@dbdma.com

Pitney Bowes SendPro Online mobile app

Role:   Lead UX Designer and Researcher
Problem

New mobile product proposal from a recent hackathon needed clear requirements and team alignment on UX vision. Was this product solving a problem and would our clients use it? The team's first learned how to create a mobile experience from the SendPro Tablet experience.



Solution

Conducted On-Site Research informing MVP design



Processs

- Created interactive prototype on Android smartphone.

- PM + Lead UX lead research sessions

- After 5 sessions > created clear requirements + vision

- Team alignment on requirements + design

- Energized team on Research + Design Thinking approaches

- Created direction on vision

- Needed both iOS and Android versions



"This is the way we should develop all our products."

- Engineering Architect



Video: SendPro Mobile App Demo (0:30)




The interface shouldn't interfere with the customer   •   If you can't briefly explain the solution, it's too complex   •   The design should include an element of fun!