Resume (PDF)   Phone 917-698-1018   Mail ron@dbdma.com

IBM Verse: SaaS Communication Suite

Role:   UX Lead - Manager
Overview

As a part of the inaugural IBM Design cohort, I led a team of the first graduates from IBM Design Thinking program. Our task was to reimagine a modern cloud-based communications suite, including e-mail, calendar, and instant messaging.

Process

I participated in recruitment activities and formed a multi-disciplinary team including visual designers, interaction designers, researchers and front-end developers to work on parts of the suite. The e-mail application was our first area of focus.


Our team collaborated directly with product management and engineering team to maintain close alignment on product goals and technical feasibility.

We conducted multiple workshops and rapidly aligned on a unified vision including email, what's coming up, and instant messaging. Next we created a working prototype and began testing.


Final Design

Our solution was so compelling, it was selected to be show-cased on the IBM’s annual Think conference main stage.

After our successful conference presentation, we continued to conduct research and collaboration leading to our first release.

Today IBM Verse is used by over 400K IBMers worldwide.




The interface shouldn't interfere with the customer   •   If you can't briefly explain the solution, it's too complex   •   The design should include an element of fun!