Branding
Siemens Branding
Role: Lead User Interface Designer
OverviewOver time various products acquisitions made the company portfolio branding look disjointed and lacked a unified "family" brand.
I worked closely with the marketing group to alignment with the latest messaging, product branding.
Our biggest challenge to to convince various product owners this redesign would help to add value to their specific brand, as part of the larger family.
The below picture was one of detailed graphics to help explain and sell the solution.
Ethics Advantage
Role: Lead Designer
OverviewA online reporting product needed to have a unique branding to separate this as the premium product offering. My first steps where to detrimine the parent branding, and actually use the product to better understand how it actually solved a specific customer need. The branding solution would need to be used in screen and print formats. The concept developed from project theme of "stepping up" to the next level of ethics complaince.
ACLU e-Learning
Role: Art Director
OverviewAs part of an distance learning intintive, traditional courses were used to produce on-line versions, pairing expert instructors and site registered members. As we reviewed all the course materials needed to be included for the weekly assignments, we discovered that there was no acknowledgement at the end of the course. With a extremely tight deadline, I began researching stock and bond certificates for a sence of authenticity. The solution included dynamically adding each students name to the branded certificate, which would be delivered via email. The response was overwhelmingly positive, with the largest feedback specifcally related to the certificate: "When do I get my certificate".
