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Annual Report

Role:   Art Director

Overview

The theme for this annual report needed to convey the long company legacy, while at the same time displaying the embace and commmitment to leveraging new technologies.
The solution was a collaborative effort to marry these two separate ideas as two separate reports. One side of the report displayed initiatives with traditional methods, while the opposite side focused on initiatives using on-line services.



The interface shouldn't interfere with the customer   •   If you can't briefly explain the solution, it's too complex   •   The design should include an element of fun!