Design Thinking
Role: Team Lead - UX ManagerProcess
IBM Design Thinking is rooted from the Stanford Design School Design Thinking approach to product development. At the center is the user, or person who will actually use the product or service. Including the user as a partner, having a conversation with them, throughout the product development ensures you are solving their problem.
IBM SaaS-based e-mail client
Discover
What problem are we solving?
Who are we solving it for?
Explore
What are the opportunities?
How many ways can we solve this problem?
Prototype
Is this solving the problem for our user?
Does this solution work for our user?
Evaluate
How is our solution used by our user and other user types?
How does the user feel about our solution
Links
Crash Course: Stanford Design School - Design Thinking
Video: How IBM Design Thinking Works